Converting a crowd of observers into customers is what a presentation should accomplish.
People are curious in nature. It can be a car crash on a highway, a free sample, or even a pitchman working a trade show booth stops people just long enough for them to see what is going on. So drawing a crowd is not difficult, making them stay and listen to a sales pitch is the difficult task.
Cleaver pitchmen learn that they need a hook to keep the crowd from walking away. They will use comedy, magic, quick-witted dialog to hold the audience's attention and in that period deliver a well-constructed message. Moreover, at the end of the presentation, you need to register for something before they give away information promised in the beginning.
Drawing the crowd is the easy party, work on developing a well-crafted sales pitch that talks to the prospective client and transforms them from observers to customers. That is what you must achieve when drawing a crowd around a booth.
Soft Grand Opening
5 years ago
1 comment:
You are so right. Nothing draws a crowd like a crowd. Get someone to stop, and then another, and soon you get the snowball effect. But even if you stop trade show attendees, you still need skilled booth staffers to convert those visitors into leads.
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