Saturday, May 14, 2011

Trade Show Giveaways – Create a Buzz and Draws Attention

Selecting the right giveaway can create a buzz.

All around the trade show floor you hear, "Excuse me, where did you get that?" The craze for the giveaway is creating a buzz on the floor.  I can be a light flashing pen, ball, balloon animal, or a puzzle.  Vendors from the trade show floor seek out a new gimmick and promotional item to keep them occupied while working the trade show floor.  Attendees collect anything that looks interesting, but vendors who do multiple trade shows a year have seen it all and when something new appears everyone must have one.

Now, the purpose of a giveaway is to draw attention to a booth and having a unique giveaway will create a buzz.  You will quickly learn that if you have an interesting giveaway, vendors will start showing up at your booth. Other vendors will direct people over to your booth.  Personally, I have seen vendors holding or playing with another vendors giveaway and have somebody asked, "Where did you get that?"  The vendor directs them to your booth.  That is one reason why I instruct booth staff never to play with another vendor's giveaway while in the company booth.

Customized balloon giveaways are like magnets to vendors – they quickly seek out the entertainer making the creations and want on for themselves or their booth.  Which is great marketing tool for your booth have another booth advertise your giveaway?

Whatever the giveaway you chose look for uniqueness and creativity that will cause a buzz on the trade show floors.  Skip the pens and pencils and look for something that will give you the bang for your buck and create a buzz.  If it is not going to create a buzz, why give it away?
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