Monday, April 11, 2011

Double Trade Show Leads

A trade show presenter has one specific goal and that is to help with your booth advertising. Yes, a booth presentation is advertising. The revenue it generates determines if the show was a success or not. If your presenter fails to help generate leads i.e. revenue, then it is a flop.

Professional presenters will take time to learn about your product and help develop a routine that shows product benefit to the attendees. The scripted routine allows the presentation to be creative and informative. Sales staffs as good as they may be at speaking, are not entertainers and lack the charisma of a professional presenter.

Employer would never ask a new employee to write the companies training manual, but will ask them to work an important trade show booth.  Just their inexperience can reduce productivity and the finesse needed to lour prospecting attendees into to a booth is nonexistence. Eliminating inexperienced and ill-prepared sales staff and replacing it with one professional presenter will double leads.  After all, this is what they do for a living.
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