Tuesday, November 17, 2009

Tips for Hiring a Trade Show Presenter

A trade show presenter is a tactician who understands the art of communication and uses their skills to acquire the largest number of attendees in front of your trade show booth. Many businesses attend trade shows but do not have a person experienced to be the trade show presenter and need to acquire an individual skilled in the art of presenting material in front of exhibitors.

Understanding how your business will broadcast its message to a trade show attendees establishes the basic requirements you will need in selecting a trade show presenter. Will your criteria's be scripting, podium presentation, using audiovisual technology, gimmicks, over the top presentations, or the presenter's ability to disseminate information? Successful exhibitors understand that each trade show has its own budget constraints, booth size and marketing objectives and not all trade show presenters are appropriate for every environment.

The basic goal of every trade booth is to generate leads and to inform the consumer about your businesses service or product. You can achieve this by utilizing the trade show presenter as a sideshow attraction or as a Broadway stage presentation.

The sideshow attraction works best in small exhibits and allows education, entertaining, and lead generation to occur when the trade show presenter interacts with the audience and skillfully seek out key information to assess their need level. The higher the need level, the faster the trade show presenter turns the customer over to knowledgeable sales personal.

Hollywood presentations inform attendees on product, services, and requirements using attention-getting tactics and mainly use larger booth space. High tech screens and performance are there to dazzle the crowd into staying and watching the presentation with trade show lingo, sales presentation and information all rolled up into a 10-minute show. These normally occur 3-4 times an hour. Lead generation occurs when the trade show presenter asks the attendees to enter into a raffle to qualify them for an instant discount for participating in the shows presentation.

The return on investment is what a company looks for when hiring a trade show presenter. Accomplishing this is by knowing the companies specific requirements and knowing what the presenter can offer. Once the issues are address, selection of a qualified trade show presenter is easy.

Dale Obrochta is a professional trade show presenter who uses promotional balloon entertainment to build tradeshow booth traffic. He is a leading entertainer in the balloon entertainment industry who consistently works trade shows and corporate events. Magical Balloon-dude Dale is balloon entertainment at its best!
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